Ogilvie
Ogilvie Law is a long-established legal firm providing strategic counsel across corporate commercial law, real estate law, and dispute resolution. With a history spanning more than a century, the firm supports businesses, developers, and individuals with practical, results-driven legal advice. Serving clients across Alberta and The Northwest Territories, Ogilvie combines deep legal expertise with a strong commitment to partnership, integrity, and long-term success. Rooted in community and guided by a client-first philosophy, Ogilvie Law has built a reputation as a trusted legal partner for complex transactions and high-stakes legal matters.
Where they started.
Despite Ogilvie Law’s strong reputation and broad range of legal services, its existing website did not fully represent the firm’s depth of expertise or strategic approach. Practice areas were not clearly differentiated, and complex legal offerings were difficult for prospective clients to navigate. This created friction for users seeking clear guidance and made it harder to communicate Ogilvie’s value as a long-term legal partner. With multiple practice areas serving diverse client needs—and a lean internal team responsible for managing content—the firm faced challenges maintaining consistent messaging and keeping information current. The existing site structure limited scalability and did not support a clear, intuitive client journey across corporate, real estate, and dispute resolution services. Recognizing the importance of first impressions and digital credibility, Ogilvie Law identified the need for a comprehensive website redesign to better reflect its expertise, values, and client-centric approach.
The fix.
The website redesign focused on creating a modern, professional digital presence that aligned with Ogilvie Law’s reputation and long-term vision. The project emphasized clear messaging, improved usability, and a content structure that made complex legal services easier to understand. The new website streamlined practice area content, improved navigation, and reinforced Ogilvie’s positioning as a strategic legal partner rather than a transactional service provider. UX and content strategy were designed to guide users efficiently through the site, helping them quickly identify relevant services and take confident next steps. The result is a unified, scalable digital platform that supports client trust, simplifies content management, and positions Ogilvie Law as a dependable, forward-thinking firm equipped to serve clients across Western Canada.
Spot the difference.
- Content Strategy for Legal Audiences
- Unified global branding
- Improved UX for target buyers
- Easier content management
- Enhanced lead tracking via HubSpot
- Integrated content from acquired brands
- Better support for gated assets
More work.
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