Mr. Handyman
Mr. Handyman®, a proud Neighborly® company, provides reliable, professional handyman services to homeowners and businesses across local communities. From small repairs to larger home improvement projects, the company ensures every job is done right the first time, backed by the Done Right Promise®. With a network of locally owned and operated franchises, Mr. Handyman delivers consistent, high-quality service at scale, helping clients maintain and enhance their homes with confidence.
Where they started.
As Mr. Handyman expanded its franchise network, the existing website no longer fully communicated the breadth of services, local franchise availability, or the company’s commitment to quality. While the brand was well-known for reliability, potential customers sometimes found it difficult to understand the full scope of handyman offerings or locate their nearest franchise quickly. Operating with lean marketing resources, the company also faced challenges keeping content current and consistent across multiple web properties. Without a centralized, scalable digital platform, it was harder to present a unified brand message and simplify the customer journey from service discovery to booking. To address these challenges and strengthen customer trust, Mr. Handyman recognized the need for a comprehensive website redesign.
The fix.
The redesigned Mr. Handyman website provides a modern, intuitive platform that clearly showcases the full range of local handyman services and franchise locations. The project focused on streamlining content, improving navigation, and highlighting the Done Right Promise®, making it easier for homeowners and businesses to find and book services. By creating a cohesive and user-friendly digital experience, the redesign reinforced Mr. Handyman’s reputation as a trusted service provider while supporting franchise growth. The new site makes it simple for clients to understand offerings, connect with local professionals, and engage with the brand confidently—positioning Mr. Handyman as the go-to solution for reliable, high-quality handyman services.
Spot the difference.
- Clearer visibility into local handyman services
- Unified global branding
- Improved UX for target buyers
- Easier content management
- Enhanced lead tracking via HubSpot
- Integrated content from acquired brands
- Better support for gated assets
More work.
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