An SEO package is a defined set of activities designed to improve a website’s organic search visibility. Packages differ, so do not assume that every provider includes content writing, development, local SEO, or link outreach. Ask for a written deliverables list and a clear division between recommendations and implementation.
Core components of an SEO package
1. Discovery and keyword research
Understand the business, audience, competitors, search intent, and pages that should target each topic. A keyword map should avoid assigning the same intent to multiple competing pages.
2. On-page SEO and internal linking
Review page titles, headings, descriptions, content usefulness, image context, URLs where changes are justified, and contextual links between related pages. Internal links should help people navigate—not be added simply to repeat keywords.
3. Technical SEO
Check crawlability, indexability, canonical URLs, redirects, XML sitemaps, mobile usability, structured data validity, and performance issues. Implementation may require developer access and should be specified separately when it is not included.
4. Content planning and optimisation
Identify missing topics, refresh outdated information, improve service pages, and create content that answers real customer questions. Human review and accurate sourcing are important, especially for technical or consequential claims.
5. Authority and digital PR
Focus on earning relevant mentions and links through useful resources, partnerships, and legitimate outreach. Avoid bulk link schemes, paid links intended to manipulate rankings, and guarantees based on backlink counts.
6. Local SEO where relevant
For businesses serving defined areas, work may include Google Business Profile, local landing pages, review workflows, and consistent business details.
7. Measurement and reporting
Reports should explain completed work and track suitable metrics such as qualified organic visits, enquiries, sales, conversions, and technical health. Rankings can provide context, but should not be the only measure of success.
What is not automatically included?
Paid advertising, website redesigns, major development work, professional photography, extensive content production, third-party software, and international translation may be separate services. Confirm these items before agreeing to a plan.
Google’s SEO Starter Guide explains foundational practices, and its guide to hiring an SEO recommends carefully evaluating providers and their methods.
See our SEO services, SEO packages, and technical SEO information. To discuss your site’s needs, contact our team.
Frequently asked questions
How often should an SEO package be reviewed?
Review progress regularly against the agreed plan and business goals. The exact cadence depends on campaign scope and the time needed to collect meaningful data.
Does every package include backlinks?
No. Ask what outreach or digital PR work is included and how link quality and relevance are assessed.
Can an SEO package guarantee first-page rankings?
No responsible provider can guarantee a specific organic ranking. Ask for transparent methods, measurable deliverables, and realistic expectations.