The DesignAShirt
DesignAShirt is an online custom apparel platform that helps businesses, sports teams, schools, and organizations easily create high-quality custom t-shirts, apparel, and promotional merchandise. Founded in 2003, the company has served over one million customers by combining professional design support, flexible order options, and fast, reliable production. With no minimum order requirements and free expert design assistance, DesignAShirt makes custom apparel accessible for groups of all sizes—from small teams and events to large organizations and collegiate partners.
Where they started.
As DesignAShirt expanded its product categories, customization options, and design services, its existing website struggled to clearly communicate the full scope of what the platform offered. New users could feel overwhelmed by choices, and the value of free design support and the simple three-step process was not always immediately clear. With a lean internal team managing a large catalog of products, educational content, and customer workflows, the site architecture also needed to better support scalability and ongoing updates. The lack of a clearly structured digital journey limited how effectively the platform could guide users from inspiration to completed order. Recognizing the importance of clarity, speed, and ease of use in custom e-commerce, DesignAShirt identified the need for a comprehensive website redesign.
The fix.
The website redesign focused on creating a modern, intuitive digital experience that makes designing and ordering custom apparel straightforward and stress-free. Content was streamlined, product categories were clearly defined, and the three-step design process was brought to the forefront to guide users confidently from idea to checkout. UX and content strategy emphasized DesignAShirt’s key differentiators—free professional design support, fast turnaround times, and satisfaction guarantees. The redesigned site now provides a scalable foundation that supports high-volume ordering, improves user confidence, and positions DesignAShirt as a trusted partner for custom apparel and merchandise.
Spot the difference.
- Clearer visibility into DesignAShirt’s full range of custom products and services
- Unified global branding
- Improved UX for target buyers
- Easier content management
- Enhanced lead tracking via HubSpot
- Integrated content from acquired brands
- Better support for gated assets
More work.
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