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Website redesign

The Faulkner Design

Faulkner Design Group (FDG) is an interior architecture and design firm specializing in the conceptualization, design, and installation of community-focused interior environments. With more than three decades of experience, FDG delivers comprehensive, turnkey design solutions that support leasing, sales, and long-term project success. As a WBENC-certified, woman-owned business, FDG partners with developers, owners, and operators to create engaging spaces that encourage connection and foster a strong sense of place. With in-house FF&E procurement, advanced design technology, and integrated installation services, FDG brings complex projects to life efficiently and at scale.

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The Faulkner Design
The situation

Where they started.

As Faulkner Design Group’s services, portfolio, and technology capabilities continued to expand, its existing website no longer reflected the full scope of the firm’s expertise or its design-driven approach. While FDG was delivering highly successful projects, the digital experience did not clearly communicate the breadth of its interior architecture, FF&E, and turnkey services. Operating with a lean internal team, maintaining consistent, up-to-date content across the website became increasingly challenging. The lack of a centralized and scalable digital structure made it difficult for prospective clients to quickly understand FDG’s value proposition, process, and differentiators—adding friction to the decision-making journey. To better represent its capabilities and strengthen brand cohesion, FDG identified the need for a comprehensive digital refresh.

What we did

The fix.

A full website redesign was undertaken to create a modern, high-performing digital platform that aligns with Faulkner Design Group’s integrated service offering and design philosophy. The new site streamlines content, enhances user experience, and clearly presents FDG’s interior architecture, design, FF&E, and installation capabilities. With improved content hierarchy, refined navigation, and a cohesive visual identity, the redesigned website positions FDG as a trusted, innovative partner for developers and stakeholders. The result is a unified digital presence that reflects the quality of FDG’s work, supports business growth, and reinforces its reputation as a leader in community-focused interior design.

Before & after

Spot the difference.

BeforeThe Faulkner Design Before
AfterThe Faulkner Design After
Results
  • Clearer visibility into interior design services
  • Unified global branding
  • Improved UX for target buyers
  • Easier content management
  • Enhanced lead tracking via HubSpot
  • Integrated content from acquired brands
  • Better support for gated assets
What we built
APIs and integrationsBlog/NewsCase StudiesContent StrategyContent Taxonomies and RelationCustom DesignCustom IconographyCustom Theme
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