SEO costs vary because websites and business goals vary. A local plumber, a multi-location service company, a B2B lead-generation site, and an ecommerce store do not need the same work. Set the budget around the tasks most likely to remove barriers to discovery and help qualified visitors convert.
Small-business SEO
A smaller website may begin with a technical and on-page review, clear service pages, useful local information, accurate business details, and measurement of calls or enquiries. Prioritise a few important pages before expanding into a large content calendar.
Local SEO
Local campaigns may include Google Business Profile accuracy, location and service pages, review processes, local intent research, and consistent contact details. The cost depends on the number of locations, the competitive landscape, and the amount of site work required. See our Google Business Profile optimisation service.
B2B and national SEO
B2B websites may need deeper topic research, detailed service pages, expert-reviewed content, conversion paths, and analytics for leads that take time to close. National campaigns often need broader content and competitor analysis than a single-location campaign.
Ecommerce SEO
Costs can increase with catalogue size, filters, variants, duplicate URLs, category architecture, product data, faceted navigation, and platform limitations. Work may include category and product page improvements, structured data validation, crawl management, and organic revenue tracking.
What should your budget cover first?
- Fix critical crawlability, indexability, and site errors.
- Improve high-value service, category, or product pages.
- Map keywords to the right pages and strengthen internal linking.
- Publish genuinely useful content based on customer questions.
- Measure qualified leads, sales, and assisted conversions—not just traffic.
Published price ranges differ by provider and market, so treat them as context rather than a promise of what your campaign should cost. Request a written scope, deliverables, responsibilities, and reporting plan. Google’s SEO Starter Guide is a useful baseline for understanding the work.
Explore our SEO services, review SEO packages, or request a discussion about your website and priorities.
Frequently asked questions
Is local SEO always cheaper than national SEO?
Not always. It may have a narrower geographic scope, but competition, number of locations, and implementation needs can still make it complex.
Does ecommerce SEO cost more?
It can, particularly when a store has many products, variants, filters, or technical indexation issues. The actual scope matters more than the platform alone.
What if my budget is limited?
Focus on the highest-value pages, critical technical fixes, local visibility where relevant, and reliable measurement. Expand the scope when results and resources justify it.