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Website redesign

The Lewis & Rose Interiors

Founded in 2015 by Brett Nicole Seidl, Lewis & Rose Interiors is an award-winning, full-service residential interior design firm based in Frisco, Texas. The studio specializes in remodels, furnishings, and new construction, serving clients across DFW, Cedar Creek Lake, and beyond. Known for designing at the intersection of sophisticated and personality-driven, Lewis & Rose Interiors creates spaces that feel elevated yet approachable. With a signature blend of refined design, thoughtful details, and a genuinely human process, the firm has earned national recognition and has been featured in publications such as Architectural Digest, Luxe Interiors, DHome Magazine, and Spectacular Women of Architecture and Design.

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The Lewis & Rose Interiors
The situation

Where they started.

As Lewis & Rose Interiors continued to grow its reputation and client base, the website needed to reflect more than just beautiful spaces—it needed to communicate the firm’s personality, values, and streamlined approach. Interior design can feel intimidating to many clients, and the challenge was to create a digital experience that felt welcoming, clear, and stress-free from the first interaction. With multiple services, a highly visual portfolio, and a strong brand voice, the existing digital structure needed refinement to better guide visitors, explain the process, and set clear expectations. Internally, the team also required a site that could scale with their growing body of work and content without adding complexity.

What we did

The fix.

The website redesign focused on creating a warm, modern, and intuitive digital experience that mirrors how Lewis & Rose Interiors works in real life—organized, approachable, and detail-driven. Clean layouts, strong photography, and conversational copy were used to showcase the firm’s aesthetic while clearly outlining services, process, and next steps. Navigation was streamlined to help visitors easily explore design services, understand what to expect, and feel confident reaching out. The redesigned site brings together portfolio imagery, client testimonials, and brand storytelling into a cohesive experience that feels both elevated and inviting. The result is a polished yet personable digital presence that reinforces Lewis & Rose Interiors’ position as a trusted design partner—one that delivers high-end interiors without the stress or intimidation often associated with luxury design.

Before & after

Spot the difference.

BeforeThe Lewis & Rose Interiors Before
AfterThe Lewis & Rose Interiors After
Results
  • Clearer presentation of Lewis & Rose Interiors’ services
  • Unified global branding
  • Improved UX for target buyers
  • Easier content management
  • Enhanced lead tracking via HubSpot
  • Integrated content from acquired brands
  • Better support for gated assets
What we built
APIs and integrationsBlog/NewsCase StudiesContent StrategyContent Taxonomies and RelationCustom DesignCustom IconographyCustom Theme
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